Mentalism and Its Presentation By Robert Nelson
Description
Mentalism is a business - a highly lucrative one - and should be regarded as such. It is a serious form of very unusual entertainment, and is worthy and demanding of a high degree of perfection. However, unless Mentalism is properly presented, it ceases to become true mentalism, and immediately falls into disrepute. The object of the mentalist is not to just entertain, and perhaps mystify his audience with various effects, but to make his spectators believe that he is actually doing true MENTAL MIRACLES.

Chapters include:

 THE SERIOUS BUSINESS OF MENTALISM
 APPROACH TO MENTALISM
 FACTORS TO RECOGNIZE
 FURTHER THOUGHTS ON MENTALISM 
 THE BUILD-UP
 PUBLICITY AND PROMOTIONS
 YOUR PROGRAM
 PROGRAMMING
 PROGRAMS OF FAMOUS MENTALISTS
 PRESENTATION
 COMEDY RELIEF
 PATTER LINES - QUOTES
In "Mentalism and Its Presentation," Bob Nelson and Syd Bergson explain step-by-step how to achieve success in mentalism and why you must approach it differently than magic. 33 pages, completely re-typeset, top quality edition.